What is fashion ready-to-wear

prêt-à-porter

 It is a French expression that has become popular worldwide.  These are basically designs that are not unique, that come in different sizes, but are nothing out of the ordinary.

 For those who understand better what we are talking about, we explain a little about the history and the impact of this trend in society.

 It is a trend that has come to revolutionize the era of high fashion and to be a popular fashion that is more formal.  With various quality standards and sizes, which are exclusive for the middle class.

 Ready-to-wear pieces are made in the massive or industrial form.  With economical materials, pertaining to used in haute couture.  Also, a design that has various sizes (XS, S, M, L, among others) but is not worn in too formal occasions.

 They include the basic but premium women's parts.  That you should not miss in your closet.

 

The birth of ready-to-wear fashion

 Its beginnings date back to the middle of the twentieth century and arose due to economic crises, political changes and revolutions.

 The most astute designers took advantage to create this new trend. Pierre Cardin was one of the precursors, he seeks to democratize fashion and take it to the streets. Gradually designers like Yves Saint Laurent are joined. It has been changed in a short time, the fashion world and society.

 At the end of the 1950s, there was a great fashion revolution at the international level. High fashion houses have started showing their pieces in various sizes and one can get from a boutique directly.

 At this time it is not necessary long sessions to take measurements and to make adjustments. Ready-to-wear pieces were the most economical and also the most popular.

 The well-crafted designate garment was meant for high social groups. While ready-to-wear was for the class with less purchasing power, but for a much bigger market.

 Little by little, the big fashion houses said goodbye to their best customers. They gave way to young ready-to-wear fashion designers, many of them inspired by trends on offer in fashion capitals such as Paris, Milan, London and New York.

 The form for presenting the new collections has also undergone major changes. From an intimate and warm meeting in a small room, they became great popular calls, with publicity that had a great social impact.